Home Start-Ups 50 Online Business Ideas for Aussies: Start Your Own Business in 2024

50 Online Business Ideas for Aussies: Start Your Own Business in 2024


Published: May 23, 2024

Are you thinking about starting an online business? You're in the right place! With endless opportunities in e-commerce and retail, you can turn your product ideas into a successful venture. Whether you're passionate about eco-friendly products, unique gifts, or trendy fashion, there's a market waiting for you.Selling online allows you to reach customers all over Australia and beyond, all from the comfort of your home. Ready to dive into the exciting world of online retail? Let's explore some fantastic ideas to get you started!


Ecommerce and Retail

Thinking about starting an online shop? Ecommerce and retail offer endless opportunities to turn your product ideas into a successful business. Whether you’re passionate about eco-friendly products, unique gifts, or trendy fashion, there’s a market waiting for you.

Selling online lets you reach customers across Australia and beyond, all from the comfort of your home.

Sustainable & Eco-friendly Products

More and more Aussies are choosing products that are kind to the planet. Capitalize on this trend by selling locally-made, eco-friendly cleaning supplies, clothing, bamboo toothbrushes, reusable coffee cups, or ethically sourced homewares. These products not only help reduce environmental impact but also cater to the growing number of eco-conscious consumers looking for sustainable alternatives.

Australian Made Gifts

Showcase the best of Australian craftsmanship! Curate and sell unique gifts from talented local artisans and businesses. Think handmade soaps, artisanal chocolates, quirky home décor, or beautiful jewellery. By focusing on locally-made products, you not only support small businesses but also offer customers high-quality, unique items that reflect the spirit of Australia.

Indigenous Art & Crafts

Provide a platform for talented Indigenous artists to share their stories and sell their beautiful creations. Offer authentic paintings, didgeridoos, boomerangs, jewellery, and other culturally significant items. This not only promotes Indigenous culture and heritage but also supports artists and provides customers with meaningful, one-of-a-kind pieces.

Gourmet Food & Beverages

Australia boasts some delicious treats! Start an online store selling specialty food items like Manuka honey, locally roasted coffee beans, boutique wines, gourmet sauces, or healthy snacks. By highlighting premium, locally-sourced products, you can attract food enthusiasts and support local producers while offering unique and tasty options.

Vintage & Secondhand Clothing

Sustainable fashion is booming! Curate a stylish collection of vintage and secondhand clothing for eco-conscious shoppers looking for unique pieces without the environmental guilt. This business not only reduces textile waste but also offers customers the thrill of finding unique, high-quality fashion at affordable prices.

Pet Products

Aussies love their furry friends! Tap into the ever-growing pet industry by selling Australian-made pet food, stylish collars and leashes, engaging toys, grooming products, or even personalized pet accessories. Providing high-quality, locally-made products helps pet owners keep their animals happy and healthy while supporting local businesses.

Subscription Boxes

Surprise and delight customers with curated subscription boxes delivered right to their doorsteps. Focus on Australian themes like gourmet coffee, natural beauty products, outdoor gear, Indigenous-owned brands, or even dog treats. Subscription boxes offer a convenient way for customers to discover new products and enjoy a little surprise each month.


Skip the hassle of managing inventory! Partner with Australian suppliers who handle storage and shipping, allowing you to focus on marketing and selling products directly to customers. This business model reduces overhead costs and lets you offer a wide range of products without the need for physical storage space.


Create your own designs or collaborate with artists to sell custom-printed merchandise. Think t-shirts, mugs, phone cases, tote bags, or even wall art. Products are printed and shipped only when an order is placed, minimizing waste and upfront costs. This allows you to offer unique, personalized items without the risk of unsold inventory.

Handmade Jewellery & Accessories

Are you a crafting whiz? Sell your own handmade jewellery or source unique pieces from other talented Australian designers. Offer a range of styles and price points to cater to different tastes. Handmade jewellery and accessories provide a personal touch and appeal to customers looking for one-of-a-kind, high-quality items.



Do you have a talent for helping others or providing expert advice? Offering services online is a fantastic way to turn your skills into a thriving business. Whether you’re great at managing social media, designing websites, or providing virtual assistance, there’s a big demand for your expertise.

Working from home, you can support businesses and individuals, helping them achieve their goals while enjoying the flexibility of your own schedule.

Virtual Assistant (VA)

Offer your organizational skills and tech-savviness to busy entrepreneurs and businesses. Provide administrative support, schedule meetings, manage emails, create presentations, or handle social media. As a VA, you can work from anywhere, offering flexible support to clients who need help managing their daily tasks and staying organized.

Social Media Manager

Help businesses navigate the ever-changing world of social media. Create engaging content, schedule posts, run ad campaigns, analyze data, and grow their online presence. By managing a company's social media accounts, you can help them connect with their audience, build brand awareness, and drive traffic to their website.

Website Designer/Developer

Every business needs a website. If you have coding skills, design flair, or both, offer your services to build and maintain websites for businesses of all sizes. Create user-friendly, visually appealing websites that help businesses showcase their products and services, attract customers, and establish a strong online presence.

Graphic Designer

Bring visual identity to life! Create logos, branding guidelines, marketing materials, website graphics, social media visuals, and more for businesses looking to make a lasting impression. Use your artistic skills to help companies communicate their brand's message effectively and stand out in a crowded market.


Words have power! Craft compelling and persuasive copy for websites, advertisements, social media posts, brochures, and more. Help businesses communicate their message and connect with their audience. By writing clear, engaging content, you can help companies attract and retain customers.

Online Tutor

Share your knowledge and help students succeed! Offer online tutoring services in various subjects like maths, English, science, or music. Cater to different age groups and learning styles. With flexible hours and the ability to work from home, you can make a significant impact on students' academic performance.

Business Coach/Consultant

Leverage your business acumen to help other entrepreneurs start, grow, and optimize their businesses. Offer guidance on strategy, marketing, operations, or financial management. By sharing your expertise, you can help businesses overcome challenges, improve efficiency, and achieve their goals.

Career Coach

Help individuals navigate their career paths. Provide guidance on resume writing, interview skills, job search strategies, career transitions, or professional development. As a career coach, you can empower clients to advance in their careers, find new opportunities, and achieve their professional aspirations.

Life Coach

Empower individuals to live their best lives. Offer support and guidance on personal growth, goal setting, relationship building, stress management, or finding purpose. By helping clients overcome obstacles and achieve their personal goals, you can make a positive impact on their overall well-being.

Online Therapist/Counsellor

Provide accessible mental health support through virtual therapy sessions. Help clients navigate challenges related to anxiety, depression, relationships, or life transitions. As an online therapist, you can offer a convenient and confidential way for individuals to receive the support they need from the comfort of their own homes.

Digital Products and Content Creation

Do you love creating content or have valuable knowledge to share? Digital products and content creation offer amazing ways to turn your passions into profits.

Whether it’s writing e-books, making online courses, or producing stunning videos and music, there’s a huge market for digital content. The best part? You can reach a global audience right from your own home.

E-books and Workbooks

Package your knowledge and expertise into valuable resources. Create and sell e-books or digital workbooks on topics you’re passionate about, from cooking to coding to personal finance. These digital products can provide useful information, guide readers through complex processes, or help them develop new skills, making them valuable resources for your audience.

Online Courses

Share your skills and expertise with a wider audience. Develop and sell online courses on platforms like Udemy or Teachable, covering anything from photography to marketing to personal development. Online courses allow you to create structured, engaging content that helps learners achieve their goals at their own pace.

Stock Photos & Videos

Capture breathtaking Australian landscapes, vibrant cityscapes, diverse people, and unique cultural moments. Sell your high-quality photos and videos online through stock photography and footage websites. By providing visual content that can be used in marketing, websites, and various media, you can turn your photography or videography skills into a profitable business.

Music Production & Licensing

Do you have a knack for creating catchy tunes or sound effects? Produce original music and offer licensing options for use in videos, games, podcasts, and other media. By creating unique audio content, you can provide valuable resources for creators and businesses looking to enhance their projects with professional-quality music and sound.

Podcast Production

Help aspiring podcasters bring their ideas to life! Offer services like editing, sound mixing, show note writing, website creation, or even podcast marketing and promotion. By taking care of the technical and creative aspects of podcasting, you can help clients produce high-quality shows and reach their audience effectively.


Share your passions, knowledge, and experiences through writing. Build a niche blog and monetize it through advertising, affiliate marketing, sponsored posts, or selling your own products or services. Blogging allows you to connect with readers, share valuable insights, and generate income by creating content that resonates with your audience. A great way to get started is by writing for Business Australia News.

YouTube Channel

Lights, camera, action! Create engaging video content on a specific topic, whether it’s cooking, gaming, travel, beauty, or DIY projects. Monetize your channel through advertising, sponsorships, or merchandise sales. By consistently producing high-quality videos, you can build a loyal following and turn your passion into a thriving online business.

Social Media Influencer

Build a loyal following on platforms like Instagram or TikTok by sharing engaging content and connecting with your audience. Collaborate with brands on sponsored posts, product reviews, or affiliate marketing. As a social media influencer, you can leverage your online presence to promote products, share experiences, and earn income through partnerships and promotions.

Online Magazine/Publication

Create a digital magazine or online publication catering to a specific niche. Offer high-quality articles, stunning visuals, and engaging content that resonates with your target audience. Monetize through subscriptions, advertising, or sponsored content. An online magazine allows you to share in-depth information and stories with readers while generating revenue from multiple sources.

Membership Website

Cultivate a community around your passion or expertise. Build a membership website with exclusive content, resources, online forums, courses, or coaching services for paying subscribers. By offering valuable, members-only content and fostering a sense of community, you can create a sustainable business that supports your interests and helps others achieve their goals.


Specialized Skills & Services

Got a special skill or expertise? There are plenty of ways to turn what you know into a thriving online business! Whether you’re great with numbers, have a knack for organizing events, or are a whiz at finding top talent, there's a demand for your talents.

Offering specialized skills and services online lets you help businesses and individuals while working from the comfort of your home.

Virtual Bookkeeper

Help businesses stay financially organized without the overhead of an in-house employee. Provide bookkeeping and accounting services remotely, including reconciling bank statements, managing invoices, and generating financial reports. This allows businesses to maintain accurate financial records and make informed decisions without the need for an on-site accountant.

Tax Preparation

Taxes can be confusing! Offer online tax preparation services for individuals and businesses, helping them file their taxes accurately and on time. By providing expert guidance and support, you can help clients navigate the complexities of tax regulations and ensure they meet their financial obligations.

Property Management

Make owning rental properties easier for landlords. Manage properties remotely, handling tasks like finding tenants, collecting rent, addressing maintenance requests, and communicating with both landlords and tenants. This service provides peace of mind for property owners and a smooth rental experience for tenants.

Event Planning

Bring people together, virtually or in person! Plan and manage online events, webinars, conferences, or hybrid events for businesses and individuals, taking care of everything from logistics to technology to marketing. By handling all the details, you can ensure events run smoothly and successfully, leaving clients free to focus on their content and attendees.

Travel Agent

Help people explore Australia and beyond! Curate personalized travel itineraries based on client preferences and budget. Book flights, accommodation, tours, and activities, offering expert advice and seamless travel arrangements. Your service can make travel planning stress-free and enjoyable, ensuring clients have memorable trips.

Personal Trainer/Fitness Coach

Help clients achieve their fitness goals from the comfort of their own homes. Offer online personal training sessions, create personalized workout plans, provide nutritional guidance, and offer motivation and support. By tailoring your services to individual needs, you can help clients stay healthy and fit, even with a busy schedule.

Yoga/Meditation Instructor

Share the benefits of mindfulness and movement. Conduct online yoga or meditation classes, catering to different levels and needs. Create a calming online space for students to connect and de-stress. Your classes can help improve mental and physical well-being, providing a valuable service to those seeking relaxation and self-care.

Language Tutor

Open up a world of communication! Teach English or other languages to students online. Offer personalized lessons, interactive exercises, and cultural insights to help students achieve fluency. By providing engaging and effective language instruction, you can help students reach their personal and professional goals.

Resume Writer

Help job seekers put their best foot forward. Create professional and compelling resumes and cover letters that highlight skills, experience, and achievements, tailored to specific job applications. Your expertise can make a significant difference in helping clients secure job interviews and land their dream jobs.

Virtual Recruiter

Connect businesses with top talent. Assist companies with their online recruitment efforts, from sourcing candidates on job boards and LinkedIn to conducting initial screenings and shortlisting potential hires. By providing efficient and effective recruitment services, you can help businesses find the right employees and support job seekers in finding suitable roles.


Niche & Emerging Markets

Niche and emerging markets are full of unique opportunities for creative entrepreneurs. These ideas cater to specific needs and interests, often driven by the latest technology and changing consumer trends.

From eco-friendly travel to cutting-edge digital assets, there's something for everyone. Embracing these fresh trends not only helps you stand out but also connects you with modern customers who are always on the lookout for the next big thing.

Sustainable Travel Planning

Cater to eco-conscious travelers who want to minimize their environmental impact. Offer sustainable travel planning services, focusing on eco-friendly accommodations, responsible tour operators, and low-impact activities within Australia. By promoting sustainable travel options, you can help clients enjoy memorable vacations while protecting the environment.

Remote Work Consultancy

Help businesses navigate the transition to remote or hybrid work models. Provide advice on best practices for communication, collaboration, productivity, technology, and creating a positive remote work culture. Your expertise can help organizations maintain efficiency and employee satisfaction in a changing work landscape.

E-Sports Coaching

Capitalize on the growing popularity of competitive gaming. Coach aspiring e-sports players to improve their skills, strategies, and teamwork in specific games. By providing personalized training and insights, you can help gamers reach new levels of performance and success in the competitive gaming scene.

NFT (Non-Fungible Token) Creation

Dive into the world of digital assets. Create and sell unique digital creations like art, music, collectibles, or even virtual real estate as NFTs on platforms like OpenSea or Rarible. This emerging market offers exciting opportunities for artists and creators to monetize their digital works and connect with a global audience.

Cryptocurrency Consulting

Help individuals and businesses navigate the complex world of cryptocurrencies. Provide guidance on investing, trading, and understanding the risks and opportunities of this emerging asset class. Your expertise can help clients make informed decisions and capitalize on the potential of cryptocurrencies.

Drone Photography & Videography

Capture stunning aerial perspectives. Offer drone photography and videography services for real estate listings, events, construction projects, tourism marketing, or even creative filmmaking. With the unique vantage point that drones provide, you can deliver captivating visuals that enhance marketing and storytelling efforts.

3D Printing Services

Bring designs to life in three dimensions. Provide 3D printing services for prototypes, custom designs, personalized gifts, small-scale manufacturing, or educational purposes. By offering precise and customizable printing solutions, you can help clients turn their ideas into tangible products.

Virtual Reality (VR) Experiences

Create immersive and engaging experiences. Develop and sell virtual reality content for entertainment, education, training simulations, virtual tours, or even therapeutic applications. VR technology allows you to create unique, interactive environments that can captivate and educate users in new and exciting ways.

Augmented Reality (AR) App Development

Merge the real and digital worlds. Develop augmented reality apps for businesses to enhance customer engagement, provide interactive product demonstrations, create immersive marketing campaigns, or offer interactive learning experiences. AR apps can transform how users interact with products and information, providing a rich, interactive experience.

Personalized Gift Curation

Take the stress out of gift-giving. Offer a concierge-style service to help people find unique and meaningful gifts for any occasion, sourcing products from local artisans and businesses. By providing personalized recommendations and handling the shopping process, you can make gift-giving a delightful and hassle-free experience for your clients.


This list is just the beginning! The possibilities for online businesses are endless. The key is to identify your passions, skills, and the needs of the market to carve out your own unique space in the digital world.


  • Research your chosen niche. Understand your target audience, competitors, and the demand for your product or service.

  • Create a solid business plan. Outline your goals, strategies, financial projections, and marketing plans.

  • Choose the right online platform. Whether its a website, e-commerce store, social media channels, or online marketplaces, select the platforms that best suit your business model and target audience.

  • Fulfill legal requirements. Register your business, obtain necessary licenses or permits, and familiarize yourself with Australian tax laws.

  • Market your business strategically. Use a mix of online and offline marketing tactics to reach your target audience and build a strong brand presence.

With hard work, dedication, and a dash of entrepreneurial spirit, you can turn your online business dream into a thriving reality in the land down under!

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