As mentioned by The Hon Julie Collins MP, Minister for Housing, Minister for Homelessness, Minister for Small Business, Valentines Days may be the most perfect day to show Australia’s small business community some love it truly deserves.
Valentine's Day is a special occasion for many couples, who want to express their love and appreciation for each other with gifts, cards, flowers, chocolates, and romantic dinners. But it's also a lucrative opportunity for some businesses, who can cash in on the increased demand for their products and services. In this blog post, we will look at which businesses are most successful on Valentine's Day in Australia, based on the latest research and statistics.
Florists
Florists are arguably the most obvious winners of Valentine's Day, as flowers are the top pick for 42 per cent of lovers, according to a survey conducted by the Australian Retailers Association (ARA) and Roy Morgan. The survey also found that Australians will spend an average of $111 on gifts, for a total of $415 million, which reflects an increase of 16.9 per cent year-on-year. Florists can expect to sell out their deliveries, especially in New South Wales, Victoria, and Queensland, where most of the spending will occur. However, florists also face some challenges, such as weather events, supply chain disruptions, and pandemic restrictions, which can affect the availability and quality of flowers.
Confectionery
Another popular gift option is confectionery, especially chocolates, which are chosen by 29 per cent of gift-givers. Chocolate is a classic symbol of love and indulgence, and it can appeal to a wide range of tastes and budgets. Some of the most successful confectionery brands on Valentine's Day are Godiva Chocolates, See's Candies, and Keebler Corporation, who offer premium quality and variety. Confectionery businesses can also benefit from online sales and delivery services, which can increase their reach and convenience.
Valentine's Day Cards
Valentine's Day cards are another staple of the Valentine's Day experience, as they allow people to express their feelings in words. Valentine's Day cards are chosen by 18 per cent of gift-givers, and they can range from sentimental to humorous to naughty. Some of the most successful companies in this industry are Hallmark Cards and FTD Floral, who offer a wide selection of cards and designs. Valentine's Day cards can also be personalised and customised online, which can add a touch of uniqueness and creativity.
Babysitting
Babysitting is not a typical gift option, but it can be a very thoughtful and practical one for couples with children. Babysitting can enable parents to enjoy some quality time together without worrying about their kids. Babysitting is also a great business idea for people who love children and have some spare time on Valentine's Day. According to one source, babysitters can charge up to $25 per hour on Valentine's Day, which is higher than the average rate. Babysitters can also offer additional services, such as preparing meals or organising activities for the kids.
Poetry and Love Letters
Poetry and love letters are another way to express one's feelings in words, but they require more skill and creativity than cards. Poetry and love letters can be very romantic and personal, and they can make a lasting impression on the recipient. Poetry and love letters are also a good business idea for people who have a talent for writing and a flair for romance. According to one source, poets and love letter writers can charge up to $50 per poem or letter on Valentine's Day, depending on the length and quality. Poets and love letter writers can also offer their services online, which can increase their exposure and convenience.
Valentine's Event Organisers
Valentine's event organisers are another business idea for people who have a knack for planning and hosting events. Valentine's event organisers can help couples celebrate their love in a special way, by organising romantic dinners, getaways, parties, or workshops. Valentine's event organisers can cater to different preferences and budgets, and they can offer various themes and packages. According to one source, Valentine's event organisers can charge up to $100 per person on Valentine's Day, depending on the type and scale of the event. Valentine's event organisers can also promote their services online or through word-of-mouth.
Baked Goods
Baked goods are another delicious gift option for Valentine's Day, as they can satisfy one's sweet tooth and show one's affection. Baked goods can include cakes, cupcakes, cookies, brownies, pies, or pastries, which can be decorated with hearts, flowers, or messages. Baked goods are also a good business idea for people who have a passion for baking and decorating. According to one source, bakers can charge up to $30 per dozen of baked goods on Valentine's Day, depending on the size and complexity. Bakers can also offer their services online or through local markets.
Conclusion
Valentine's Day is a big day for love, but also for business. Some of the most successful businesses on Valentine's Day in Australia are florists, confectionery, Valentine's Day cards, babysitting, poetry and love letters, Valentine's event organisers, and baked goods. These businesses can capitalise on the increased demand for their products and services, and they can also face some challenges and opportunities. Valentine's Day is a great occasion to show one's love and appreciation, but also to support local businesses and entrepreneurs.
