Advertising is a powerful tool to publicise or sell your product or service. Learn about the advantages of various advertising types, the elements to incorporate in your ads, and your legal responsibilities.
The Power of Advertising
Advertising is a strategic marketing approach that could propel you to reach potential clients and tempt them to avail of your offerings.
A well-executed advertising scheme can assist you to:
- Broaden your customer base
- Cultivate the awareness of your customers about your business and brand
- Emphasise the advantages of your products or services
- Relay essential business specifics
- Drive sales and demand
- Gain an edge over your competitors
Crafting Your Advertisements
To triumph in advertising, you must distinguish yourself from your rivals and captivate your audience's attention. Pinpoint your target market and customise your message to resonate with those customers.
While articulating your ad:
- Start with a captivating headline
- Customise your news to resonate with your target audience
- Discuss the benefits your products or services provided
- Encourage a call-to-action to stimulate audience response
- Incorporate dynamic images and relevant testimonials
- Always fulfil your promises
Varieties of Advertising
Examples of advertising mediums include:
- Digital channels (including websites and social media)
- Television
- Radio
- Print (e.g., niche magazines read by your target audience)
- Theatre advertising
- Billboards and transit signs
- Doorstep sales
Coming up with the right advertising mix for your business can be daunting. The advertising methods you select should depend on your business, your budget, and the kinds of media your target audience accesses.
Digital Advertising
Digital advertising empowers you to reach an extensive, global audience around the clock. You can pinpoint your efforts to your ideal customer and foster a community around your product or service. Customers can engage with you, enabling a seamless two-way interaction. Digital routes include:
- Social media advertising
- Mobile app advertising
- Email marketing
- Online promotion through website banner ads, display ads, keywords, and video
Digital advertising allows you to track your customers, analyse their purchasing behaviour, and tailor your message to their likings.
Legal Obligations in Advertising
You must be aware of specific regulations before advertising your products and services. When advertising and promoting your business, ensure your information is accurate and truthful to avoid severe penalties for misleading customers. You can learn more about regulations on advertising and promoting your business under Australian consumer law.
Advertising Therapeutic Goods
Advertisements for therapeutic goods, which include medicines, medical devices, diagnostics, and digital health technology, must adhere to the therapeutic goods legislation's requirements, including Therapeutic Goods Act 1989 and Therapeutic Goods Advertising Code (the Code). Avoid misleading or deceiving the consumer to ensure socially responsible advertising for therapeutic goods. Advertisements must comply with relevant laws like the Competition and Consumer Act 2010. You must understand these legislative requirements before you advertise therapeutic goods.
The Department of Health: Therapeutic Goods Administration provides tools and resources to aid your understanding of these advertising requirements.
