Discover various digital tools and software to bolster and achieve your online marketing objectives.
Utilising marketing tools and platforms enables streamlined online promotion and retailing. You can effectively achieve your business goals by efficiently delivering targeted customer messages.
These tools and platforms can help you:
- Retain customers
- Keep customers and clients up to date
- Track your customers' purchasing behaviours
- Personalise messages to your customers.
The platform and tool you choose depend on your desired outcomes and objectives.
Email marketing system
Email marketing systems let you send and schedule emails to customers. Use them to advertise products, share updates, and keep customers informed.
Use an email marketing system to help you:
- Stay connected to your customers
- Target email messages to specific groups of demographics of your customer base
- Measure the success of your email campaigns with inbuilt analytics.
Marketing automation software
Marketing automation software platforms can help your marketing team be more efficient. They can allow you to market through multiple channels simultaneously and automate repetitive tasks.
You can send and track all your marketing messages from one platform. You can use them for:
- Email campaigns
- Social media
- Websites
- Text messages.
Through a marketing platform, you can automate your marketing message to send at a specific time on a specific platform. Having all your platform data and information in one place can make you more effective when speaking to your customer and maintaining your brand.
Social media management system
A social media management system lets you oversee all your platforms in one place. It ensures consistent communication with your audience across channels.
You can schedule social media posts in advance and analyse their effectiveness. These features help you plan your social media communication more efficiently.
